



Ipsy Exclusive Lipstick - Park Ave Medium
What It Does: Inspired by the glamour of Park Avenue in NYC, this nude lipstick will make you feel like a billion bucks. The matte formula lasts for hours yet somehow still feels moisturizing and silky, and the peachy nude shade is totally timeless.
How to Use It: Use the precise bullet tip to outline your lips, then fill them in with the flat top.
More Reasons You’ll Love It: It’s vegan and cruelty-free.
Welcome to Beauty with a Vibe.
LUNA MAGIC is a fast-growing indie beauty & lifestyle brand founded by sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.
Mabel Frías is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching e-commerce strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).
Shaira Frías is a former journalist whose work has appeared in media outlets such as NY1, Fox News Latino, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College. She’s also a graduate of the world-renowned Academy of Freelance Makeup School.