Press Mentions in English and Spanish Media

• Forbes: Makeup Brand Finds Success By Targeting Afro-Latina Market

• Target Más Que Hispanic Heritage Month Campaign 2021: Full commercial

• Shark Tank (video, air date 1.15.2021): The Frias Sisters enter the Shark Tank and walk away with deal offer from investor Barbara Corcoran! 
• Full Segment
• Snippet of the Pitch
• Snippet of the Deal Offer

• Cosmopolitan: 20 Best Latina Makeup and Latinx-Owned Beauty Brands

• CNBC Prime: Barbara Works Her Magic | Shark Tank CNBC PREMIERE EP TUES 9P | + Joe De Sena’s Rule For Resilience

• CVS Beauty: CVS Proud To Partner: Luna Magic and No B.S. Skincare

• Columbia Magazine: Columbia Magazine's Holiday Gift Guide

• Amazon:
• Celebrate Hispanic-owned Small Businesses in Amazon's Store

• Rising Black Owned Businesses

• Allure: The Founders of Luna Magic Didn't Mean to Become Ambassadors for Afro-Latinidad

• Allure: These Are Allure Editors' Favorite New Beauty Products of November 2021

• Authority Magazine:  Mabel Frías of LUNA MAGIC: Five Things I Wish Someone Told Me Before I Became A CEO

• Popsugar: This Dominican-Owned Beauty Brand Is Manifesting a Cardi B and Hennessy Collab

• Popsugar: 15 Latinx-Owned Beauty Brands to Help Serve Your Annual Sala-Inspired Glam

• Popsugar: 2021 BEAUTY AWARDS: Mejor de Latinx Best Eyeshadow

• ESSENCE: ESSENCE Best In Black Buys 2021: Holiday Beauty Gifts For Her

• ESSENCE: This Beauty Brand Puts Black And Afro-Latina Women First

• Refinery29:
• Latinx Brands Are Growing Fast — But They’re Still Hard to Find on Store Shelves

• 5 Fun Spring Eye Makeup Trends You Need to Try, According to the Luna Magic Sisters

• ReMezcla:
• Meet Luna Magic Beauty, the Afro-Latina Owned Brand by the Frías Sisters

• Luna Magic Highlights Beauty with Women Who Keep NYC Running 24/7

• 5 Latina-Owned Brands With Colorful, Bold Eye Shadow Palettes

• We All Grow Latina: 3 Things to Consider When Starting a Business With Family

• Latinas In Business: 6 Black-owned businesses to support this Black Business Month

• LATV: Latino-Owned Brands to Shop for this Holiday Season

• Founded Beauty: Luna Magic - Jumping Into The Shark Tank And Celebrating Multicultural Beauty ft. Mabel & Shaira Frias

• Good Morning America/ABC News (video, air date 2.22.2021): Multicultural Beauty Brand goes from GMA3 to Shark Tank

• Good Morning America/ABC News (video, air date 9.28.2020): Latina Sisters Living American Dream

• Glossy: Inside ComplexCon’s interactive beauty activations

• 2021 Hispanicize Brand Spotlight (video, air date 4.15.21): Luna Magic and The Frias Sisters share their story and vision for the brand

• 21 Ninety: October’s Must-Have Beauty Favorites Are Spookily Good!

• NBC New York: Afro-Latina Sisters From NYC Hope to Take the Makeup World by Storm

• Telemundo47: Hermanas afrolatinas de NYC buscan revolucionar el mundo del maquillaje con multiculturalidad

• WLWT5: Black-owned businesses you can support during Black History Month and year-round

• CHASE for Business:‘We know who our customer are. We are them.’

• CHASE for Business: For minority business owners, the time is now

• BELatina: Find the Perfect Christmas 'Regalitos' at These Small Latin-owned Businesses

• digitalundivided: BREAKTHROUGH Program

• AXIOS: The beauty industry overlooks rising Latina demand

• Distractify: The Frias Sisters on Luna Magic Beauty and Their Positive 'Shark Tank' Experience

• Popsugar: 12 Dominican-Owned Beauty Brands We're All About Right Now

• Oprah Daily: 27 Latina-Owned Businesses to Support This Hispanic Heritage Month—and Beyond

• Walmart: Black-Owned Beauty Brands

• Walmart: Together Somos Más

• Target: Support and celebrate women this month (and beyond)

• HuffPost: 22 Latinx-Owned Makeup Brands To Support Right Now

• Popsugar:
•  14 Latinx-Owned Brands at Target to Shop Right Now

• These Afro-Latinx-Owned Beauty Brands Have Transformed My Routine

• 3 Editors Tested Out the Luna Magic Desnuda Eyeshadow Palette — Here's What We Thought

• Target Takeoff Company Blog: Target Accelerators Launches 2021 Takeoff Beauty Cohort 

• Whoa, Wait! Walmart Spring 2021 Magazine (Print): Spotlight on Luna Magic Beauty & Lifestyle Products

• Refinery29:
• 5 Latina-Owned Red Lipsticks That Deserve To Be Worn - Even En Casa 

• Latinas Are Taking Over The Beauty Aisle — & These Women Are Leading The Way

• 16 Latinx-Owned Beauty Brands To Support Right Now

• Cosmopolitan: 13 Best Latina Makeup and Latinx-Owned Beauty Brands

• Marie Claire: Editor-Approved Beauty Products That Will Change Your Life

• My Subscription Addiction: Ipsy Glam Bag November 2022 Review

• Allure: 
• 9 Latinx-Owned Beauty Brands Doing It 'Pa La Cultura'

• These 12 Afro-Latinx Beauty Industry Players Are Battling Anti-Blackness

• Byrdie:
• 10 Latinx-Owned Beauty Brands to Know (And My Favorite Products from Each One) 

• I Tried 3 Makeup Looks Straight Out of My Favorite Telenovelas 

• Meet the Badass Latinx Women Behind Some of Your Favorite Beauty Brands

• LinkedIn Is Becoming the New Go-To Platform for Beauty Creators 

• The Zoe Report: 10 Latinx-Owned Beauty Brands To Shop & Support This Season

• Popsugar USA: Luna Magic is a Latina Beauty Brand That Acknowledges How Diverse the Latina Experience Is 

• Popsugar UK: 10 Makeup Palettes For Your Most Vibrant Halloween Look Yet

• E! Online: Latinx Brands to Support Now and Forever

• Bese (content platform by Zoe Saldana): Luna Magic is Making Room for Afro-Latinidad in Beauty and Business

• Glossier Beauty Business Grant Recipient Press Roundup:
• Essence Magazine: Meet the 16 Companies Selected to Receive Glossier's Black Owned Business Grant

• InStyle: Meet the Recipient's of Glossier's Black Owned Business Grant

• Refinery29: Meet the 16 Black-Owned Businesses Receiving a Glossier Grant Today

• Teen Vogue: Meet Glossier’s 16 Black-Owned Beauty Brand Grant Recipients

• Nylon: Meet the Recipients of Glossier's Black-Owned Business Grant Initiative

• Byrdie: See Why Glossier Wants You to Know These 16 Black-Owned Beauty Brands

• Popsugar: Out of 10,000 Applications, Glossier Selected 16 Businesses For Its Grant Initiative

• The Zoe Report: The Recipients Of Glossier’s Grant Initiative For Black-Owned Businesses Have Officially Been Announced

• Bustle: These 16 Black-Owned Beauty Businesses Are Getting Grants From Glossier

• Fashionista: Glossier Announces Black-Owned Beauty Business Grant Recipients

• BuzzFeed:
• Latinx Brands You Should Know (video)

• 14 Latinx-Owned Beauty Brands You Probably Should Know by Now, If You Don't Already 

• Total Beauty: 13 Lip Shades We're Swooning for This Fall

• Remezcla: 5 Latina-Owned Brands With Colorful, Bold Eye Shadow Palettes

• Harper's Bazaar: 13 Latinx Makeup Brands to Try ASAP

• HipLatina:
• Dominican Sisters Develop Makeup Line for Latinas of All Shades 

• International Women's Day: 18 Latina Jefas Break Down the Key to Overcoming Obstacles

• 10 Treat Yourself Gifts from Latina-Owned Lifestyle Brands

• 10 Empowering Gifts for 2023 from Latina-Owned Brands

• Target Launches First-Ever Latino Heritage Month Collection

• 10 Afro-Latina Owned Brands You Need to Know About

• Hola USA:
• 24 Afro-Latina & Black Owned Beauty Brands To Support Now and Forever

• Meet Mabel and Shaira Frias, The Afro-Latinas Queens Behind the Vibrant Makeup Brand LUNA MAGIC 

• 20 Award-Winning Latinx Beauty Brands To Shop Right Now

• Women's Health:
• 14 Latinx Makeup Brands To Support Now And Always

• These are the 21 Black-Owned Makeup Brands You Should Have on Your Radar 

• Editorialist: Level up Your Vanity With These 10 Latina-Owned Beauty Brands

• Voyage LA: Meet Mabel and Shaira Frias of Luna Magic

• News 3 Las Vegas (TV/video interview): Cosmoprof 2019: Luna Magic highlight

• NAVYA Beauty Face off (Video Episode #51): Luna Magic Beauty featuring @Vereena

• Latin Post: All-New Luna Magic Beauty Brand: Highlighting Culture-Rich Beauty

• Emperifollá: The Frias Sisters Bet On Their Cultural IQ To Create Luna Magic Beauty

• Beauty Independent:
• "How do We Make this Not a Trend?" Black Beauty Entrepreneurs Discuss Strategies for Long Term Success

• 200 Black-Owned Indie Beauty Businesses to Buy Now

• Global Cosmetic Industry, The Beauty Innovator's Resource: Representing the Latina Beauty Customer

• Cosmetics Design.Com: 4 Top Takeaways from the Beauty Entrepreneurship Community Roundtable

• SXM Media: “Live the Life You Want to Live,” Mabel Frías of Luna Magic

• Style Caster: 7 Latinx- Owned Brands at Target to Shop During Hispanic Heritage Month 

 

SPANISH MEDIA:

• En Casa Con Telemundo (Spanish interview), video - air date February 2021): Luna Magic Sisters share their story and the mission behind Luna Magic

• Univision Edición Digital (Spanish interview, video, air date February 2021): Luna Magic Sisters share their background and vision for Luna Magic

• People En Español 2020 Inspirate Digital Conference (Spanish Interview and Makeup Tutorial, video, Fall 2020)
• Interview with Beauty Editor and Luna Magic Sisters

• People En Español (Spanish interview, video, May 2020): Conoce la nueva marca de maquillaje para latinas que utiliza Cardi B

• People En Español: ¡Maquillaje Con Sabor! Full-page feature on the Frias sisters and why they created LUNA MAGIC. October 2019 print edition. 

• People En Español/Ponte Bella: 
• Las empresarias de belleza afro-latinas que tienes que conocer

• Las Latinas que triunfan en el mundo de la belleza con sus empresas 

• People En Español: Conoce a las hermanas dominicanas que quieren revolucionar el mundo del maquillaje

• El Diario La Prensa NY: El regueton inspira la marca de maquillaje de dos dominicanas

PODCASTS:

• Jefas y Jevas: Historias de Empresarias que valen in Millon by Celina Nogueras Cuevas (Spotify): Como Mabel Frias llevo un marca Dominicana a Walmart in 18 meses