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- A creamy, highly-pigmented pencil formula that delivers every look with ease
- Line your eyes for a simple hint color or blend out for a dramatic smokey eye
Formulated with love:
- Paraben Free
- Gluten Free
- Cruelty-Free
- Phthalate-Free
- Non-GMO
- Fragrance Free
Welcome toĀ Beauty with a Vibe.
LUNA MAGICĀ is a fast-growing indie beauty & lifestyle brand founded by sisters Mabel and Shaira FrĆas. By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and musicāin living color.
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MabelĀ FrĆasĀ is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching e-commerce strategies at fashion, beauty and lifestyle brands like Macyās, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).
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Shaira Frias, co-founder of LUNA MAGIC, is a retail beauty expert and omni- channel strategist. She leads the Product Development, Design & Global Sourcing strategy at LUNA MAGICĀ and hasĀ demonstrated a record of success in retail stores, includingĀ Target, CVS and Wal-mart. Her product formulation and designs have won numerous awards and have beenĀ featured in Forbes, Shark Tank, Allure, GlossierĀ and many others.
Shaira is also a former Journalist whose work has appeared in media outlets such as NY1, Fox News, and Mundo HispĆ”nico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNYā Brooklyn College and is also a graduate of the UCLA Anderson School of Management Executive Program.
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