Luna Magic Beauty, founded by Latina sisters Mabel and Shaira Frias, made an appearance on ABC’s popular show Shark Tank airing January 15, 2021. We pitched our business idea to a powerhouse panel of investors and TV personalities including The Queen of NYC Real Estate Barbara Corcoran, retail genius Lori Greiner, Mr. Wonderful Kevin O'Leary, Dallas Maverick owner Mark Cuban, and former Major League Baseball player Alex Rodriguez.
We founded Luna Magic Beauty in 2019 after years of experience in the beauty industry. Luna Magic Beauty was created to be a bold, vibrant beauty and lifestyle brand that celebrates our multicultural heritage and women of all shades and backgrounds.
Currently in its 12th season, Shark Tank producers and crew had to face the challenge of COVID-19 during production. Due to COVID lockdowns in Los Angeles, California, we took our pitch to The Venetian in Las Vegas, Nevada where the cast and crew implemented major precautions to keep everyone safe by isolating guests, taking weekly COVID tests, wearing PPE masks, and having a COVID-19 safety officer on set. The Shark Tank cast and crew provided a safe and comfortable environment for us to step in front of prospective investors to secure our potential deal.
We still had to face the Sharks and pitch our business plan to the tough, self-made, multimillionaire and multibillionaire business moguls which was such an exhilarating experience. We presented our women-owned beauty brand showcasing our assortment of matte lipsticks, faux mink lashes, and high-pigment eyeshadow palettes. Nerves aside, we successfully pitched Luna Magic Beauty and walked away with an offer. Luna Magic Beauty is looking forward to the future exposure, strategic advice, and mentorship from our investor and you can currently shop Luna Magic Beauty in Walmart stores and Walmart.com.