LUNA MAGIC is a beauty & lifestyle brand by Owner & CEO Shaira Frias that is now available in Target, Walmart & CVS nationwide. By combining her passion for beauty and lifestyle, she created a vibrant brand that celebrates her love for her multicultural heritage, culture and music—in living color.

The brand was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. Shaira was inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and Glamour of Los Angeles. LUNA MAGIC is a women-led and Afro-Latina owned company. Welcome to our world. #Para La Cultura

Shaira Frias  is a serial entrepreneur and former journalist. She is the recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism from the City University of New York— Brooklyn College. Shaira is a PROUD Dominican New Yorker and in her free time she loves traveling the world and visiting her family in the Dominican Republic.