Soft Perfection Foundation Powder


AS SEEN ON IPSY. Luna Magic's new vegan pressed powder provides a natural sheer coverage that beautifully evens out your skin's complexion. The soft matte finish just gives the skin the perfect "no make up" make up look by blurring the appearance of pores and imperfections. This pressed powder is formulated with Vitamin E, Cocoa Butter and Shea Butter which features anti-oxidants and anti- aging benefits that help extend the wear and keeps the skin hydrated to prevent any flakiness and patches throughout the day.

Benefits & Features:

  • Anti-aging
  • Vegan and Animal Cruelty Free
  • Free of Gluten, Talc, PEGs, D5/D6 , Mineral Oils, and Parabens 
  • Naturally Sheer Coverage
  • Soft Matte Finish

Key Ingredients:

  • Vitamin E - An antioxidant to help with the appearance of anti aging. This ingredient also helps with hydrating and calming the skin.
  • Cocoa Butter - This ingredient is rich in fatty acids and antioxidants to protect the skin's barrier and keeps the skin moisturized throughout wear
  • Shea Butter - Contains anti-inflammatory benefits to help ease/relieve any irritation or dryness to the skin


Welcome to Beauty with a Vibe.

LUNA MAGIC is a fast-growing indie beauty & lifestyle brand founded by sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.


Pictured: Mabel & Shaira Frías

Mabel Frías is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching e-commerce strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).



Shaira Frias, co-founder of LUNA MAGIC, is a retail beauty expert and omni- channel strategist. She leads the Product Development, Design & Global Sourcing strategy at LUNA MAGIC  and has  demonstrated a record of success in retail stores, including  Target, CVS and Wal-mart. Her product formulation and designs have won numerous awards and have been  featured in Forbes, Shark Tank, Allure, Glossier  and many others.

Shaira is also a former Journalist whose work has appeared in media outlets such as NY1, Fox News, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College and is also a graduate of the UCLA Anderson School of Management Executive Program.