Matte Liquid Lipstick, Gostosa (Red)

Welcome to Beauty with a Vibe.

LUNA MAGIC is a fast-growing indie beauty & lifestyle brand founded by sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.

Mabel Frías is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching e-commerce strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).

Shaira Frias, co-founder of LUNA MAGIC, is a retail beauty expert and omni- channel strategist. She leads the Product Development, Design & Global Sourcing strategy at LUNA MAGIC  and has  demonstrated a record of success in retail stores, including  Target, CVS and Wal-mart. Her product formulation and designs have won numerous awards and have been  featured in Forbes, Shark Tank, Allure, Glossier  and many others.

Shaira is also a former Journalist whose work has appeared in media outlets such as NY1, Fox News, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College and is also a graduate of the UCLA Anderson School of Management Executive Program.