Luxury Mink Lashes, Xica
100% luxury mink lashes to add dimension, volume and instant seduction to any look.
Inspiration: Dramatic telenovelas are at the center of our culture and we're inspired by the many characters that exemplified fearlessness. Xica mink lashes are dramatic and bold, and inspired by protagonist Xica in Brazilian telenovela, Xica da Silva. As the story goes, Xica used her smarts and charm to win her freedom and achieve power in 18th-century colonial Brazil.
Ingredients: 100% luxury mink. With proper care, lashes can be reused up to 20 times.
Welcome to Beauty with a Vibe.
LUNA MAGIC is a fast-growing indie beauty & lifestyle brand founded by sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.
Mabel Frías is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching e-commerce strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).
Shaira Frias, co-founder of LUNA MAGIC, is a retail beauty expert and omni- channel strategist. She leads the Product Development, Design & Global Sourcing strategy at LUNA MAGIC and has demonstrated a record of success in retail stores, including Target, CVS and Wal-mart. Her product formulation and designs have won numerous awards and have been featured in Forbes, Shark Tank, Allure, Glossier and many others.
Shaira is also a former Journalist whose work has appeared in media outlets such as NY1, Fox News, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College and is also a graduate of the UCLA Anderson School of Management Executive Program.
