Va-Va Pink Lash Primer, Extra Volume

$25

Instantly add length, volume and all-day wear to your lash routine with our award-winning, best-selling Va-Va Pink Lash Primer.         

With just one sweep, this innovative primer mascara glides on and evenly coats and smooths your lashes to maximize the final result of your favorite mascara.

  • The magic behind is a new natural wax, that provides creaminess to the texture among with a new and innovative emulsifier which adds volume, extra length and long-lasting effect.
  • A new texturizing agent helps in comb-ability and spreadability, getting well defined and separated lashes.
  • Pink in color, it allows the black pigments to stand out from the clean base with more intensity than with traditional mascaras.
  • Key Benefits:
    • Easy to apply
    • Ultra-lengthening effect
    • Extra-volume result
    • Long lasting formula
  • Made in Italy.
  • Only available on our website and Boxycharm.  
  • Cosmoprof CosmoTrends Return Of Play Awards 2021

Ingredients:

Water, Tribehenin, Stearic Acid, Titanium Dioxide, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, PVP, Hydroxystearic/Linolenic/Linoleic Polyglycerides, Glycerin, Glyceryl Dibehenate, Silica, Aminomethyl Propanediol, Acrylates/Ethylhexyl Acrylate Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Acrylates/Dimethylaminoethyl Methacrylate Copolymer, Glyceryl Behenate, Carmine, Ethylhexylglycerin, Sodium Laureth-12 Sulfate, C11-15 Pareth-7, Caprylyl Glycol, Butylene Glycol, Potassium Sorbate, Disodium Phosphate, Polysorbate60, Tilia Tomentosa Bud Extract, Sodium Phosphate, Citric Acid, Sodium Benzoate  

Welcome to Beauty with a Vibe.

LUNA MAGIC is a fast-growing indie beauty & lifestyle brand founded by sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, The Frias Sisters created a vibrant brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color.

 

Pictured: Mabel & Shaira Frías
 

Mabel Frías is an omni-channel retail strategist with a winning track record of executing merchandising strategies. Prior to co-founding LUNA MAGIC, Mabel spent her career building and launching e-commerce strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel is a proud New Yorker and lives in sunny Los Angeles with her daughter Aalia (ah-lee-ah).

 

 

Shaira Frias, co-founder of LUNA MAGIC, is a retail beauty expert and omni- channel strategist. She leads the Product Development, Design & Global Sourcing strategy at LUNA MAGIC  and has  demonstrated a record of success in retail stores, including  Target, CVS and Wal-mart. Her product formulation and designs have won numerous awards and have been  featured in Forbes, Shark Tank, Allure, Glossier  and many others.

Shaira is also a former Journalist whose work has appeared in media outlets such as NY1, Fox News, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College and is also a graduate of the UCLA Anderson School of Management Executive Program.



 

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