LUNA MAGIC is a new indie beauty brand founded by Latina sisters Shaira and Mabel Frías. By combining their passions for beauty and lifestyle, they created a lifestyle brand that celebrates their mutual love for their multicultural heritage, culture and music—in living color. 

Shaira Frías is an entrepreneur, professional makeup artist and former journalist. Her work has appeared in media outlets such as NY1, Fox News Latino, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College. She’s also a graduate of the world-renowned Academy of Freelance Makeup School.

Mabel Frías is a digital strategist with 10+ years of experience in executing digital merchandising strategies at fashion, beauty and lifestyle brands like Macy’s, One Kings Lane, Violet Grey and Nordstrom. Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design from Parsons School of Design.