OUR BRAND STORY
LUNA MAGIC is a new indie beauty & lifestyle brand founded by Afro-Latina & Dominican-American sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, they created a vibrant brand that celebrates their mutual love for their multicultural heritage, Latin culture and music—in living color.
Our brand was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. We're inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles. Luna Magic is a women-led and Afro-Latina owned company. Welcome to our world. #Para La Cultura
ABOUT THE FRÍAS SISTERS
Mabel Frías is a omni-channel retail strategist with 13+ years of experience in executing digital merchandising strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design degree offered jointly by Parsons School of Design and Cooper Hewitt, Smithsonian Design Museum.
Pictured: Shaira & Mabel Frías